The Sweetest Treat on Social Media: Oreo's "Daily Twist" Campaign

Does anyone else get a huge kick out of this?

Just when I thought I couldn't love those delicious little cream-filled cookies any more, Oreo has made me fall in love with their brand all over again by creating one of the greatest social media campaigns of the year.

The "Daily Twist" features images of Oreo cookies that have been altered to represent newsworthy events. The campaign really made a splash (and caught my attention)  in June after Oreo unveiled a cookie stuffed with rainbow frosting in honor of Gay Pride Week. The politically-charged cookie made headlines around the world, sparking controversy and even causing some out-of-touch folks to boycott Nabisco products.

Since the development of the Pride cookie, I have witnessed the "Daily Twist" campaign grow in a way that has awed and inspired me to no end. What the creator of this campaign has done is prove that no matter what product you sell, a great social media campaign can turn into a world-wide success. In fact, Oreo now has 27 million followers on Facebook alone.

What was once widely regarded as a constant, unchanging childhood treat is now considered to be a brand at the forefront of political and societal commentary-- all because of one successful social media campaign.

In honor of this brilliant achievement by Oreo, let's recap on some of the best "Daily Twist" cookies so far:

• The Pride Oreo created on June 25 to celebrate Gay Pride Week.
• The Panda-Shaped Oreo created on July 5 in honor of the birth of panda Shin Shin.
• The Elvis Oreo created on August 14 to celebrate Elvis Week.
• The Mars Rover Oreo created on August 5 to mark the Curiosity rover landing on Mars.
• The Neil Armstrong Oreo created on August 27 in honor of Neil Armstrong, following his death.

These are only a few favorites. Images were also created in honor of the Olympics, Labor Day, Shark Week and more. All of the fabulous cookies can be found on Oreo's Facebook.

Whether you like to eat the 100-year old cookie or not, one thing is certain-- Oreo's "Daily Twist" campaign is a slam dunk (pun intended.)