I have to admit it: I think I'm slightly addicted to Pinterest. For those of you who have been living under a rock for the past year and haven't heard about the site that's taking the Social world by storm, Pinterest is an interactive Social site where users "Pin" aesthetically pleasing photos to various "boards". These images and boards are shared with your board followers, who in turn Re-Pin your images to their respective boards. In short, Pinterest is a tool to spread an image around the online world in a fast, easy way.
From a marketing and PR perspective, Pinterest is a goldmine. Like other forms of
Social Media, Pinterest is an excellent way to convey the feel/personality
behind your brand. By sharing images that are relevant to your company or that
emphasize beliefs or standards your company upholds, you are telling your
followers (and the world) about your company’s brand and what it’s all about. Beyond this, Pinterest is an excellent medium to spread word about your company.
As previously mentioned, when a Pinterest user “Pins” an image, everyone
following that user will also be exposed to the image. Once the initial audience (your direct followers) has seen the image, their followers are then exposed to it by any Re-Pins by the first audience, and so on and so forth. The reach your
company can generate with one single “Pinned” image is virtually
limitless. The key here is to create
images that are engaging, creative and unique so that users feel
compelled to “Pin” them to their
respective boards.
In a world where less is more, especially when it comes to written word, Pinterest takes visual Marketing and Advertising to new levels. It has expanded the field of Surrogate Advertising (indirect advertising) and is giving Marketing professionals a new perspective on the old saying, "A picture says a thousand words."
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